14 Amazing Business Cards Ideas
We’ve designed (and printed) our fair share of business cards and if there’s one thing that’s remained consistent over the years, it’s this:
People don’t take business cards seriously.
Business cards are perceived as the runt of the marketing litter. That little, ugly puppy that will never really amount to anything.
This line of thought isn’t surprising though. With so much attention on online collaboration, online communication, online marketing, online everything, the perception is that such a small offline (blasphemy!) piece of paper (double blasphemy!!) has no relevance in the digital age as a method of communication. Such an opinion is hard to argue against, especially when you find yourself feverishly flipping through a stack of business cards, trying to find the name of that Pharmaceutical CEO you ran into 3 months ago in New York City, and realizing all two hundred and ten cards in your hand…look exactly the same!
And therein lies the problem.
The whole point of marketing is to be remembered.
Businesses spend a lot of money trying to achieve this in their websites, tradeshow artwork, signage, logos, brochures, and so on. And the yet the cost to turn a boring, looks-like-everything-else business card into something amazing is only a fraction of the cost.
The trick with business cards, as is true with every advertising intitiative a company undertakes, is to do something unexpected and memorable. Anything that encourages the individual to look at your card just a bit longer than your competitor’s.
Get creative. Have fun.
Being in the pharmaceutical industry, you have a perfect opportunity to make your brand recognizable and memorable from something as simple as a 3.5″ x 2″ piece of material. Done right, people will be framing your cards and sticking them on their office walls to marvel at for generations to come.
Without further ado, having scoured the internet from top to bottom, FM Pharma would like to present our Top 14 most amazing, most creative business card designs known to mankind. We hope they inspire.
Okay, so this one isn’t amazing or inspiring but we had to include it…Meet your basic business card: 14pt with an AQ coating. Perfect for businesses who enjoy blending in with the crowd. They’re also great for conversation enders.
A slight upgrade to the previous: 14pt or 16pt with a gloss UV (ultraviolet) coating. The gloss UV gives the card a high overall shine and, as much as we really hate to say it, makes the colours “POP!!!”. BANG!! The coating also helps prevent smudging – because who doesn’t find themselves handling business cards after eating a delicious hamburger?
Embossing is a quick and inexpensive way to turn a boring business card into “Hey, that’s kind of nice” business card. Embossing looks great when the general design & layout is somewhat simple, as the example above shows. Otherwise the artwork ends up competing with the emboss, and that never makes anyone happy.
Matte/dull paper stock with a Spot UV. For companies who want to go that extra distance to differentiate themselves from their competition, this is your card. Selected artwork gets hit with a high gloss varnish which visually separates it from the dull finish.
Matte/Dull laminate on a 16pt or 18pt stock. This style of finish adds a hefty (but completely healthy) of professionalism and sophistication.
Fairly underutilized in the market, cards with a foil finish. The foil is a thin layer of metallic material stamped onto the card.
Triplex business cards. As the name aptly indicates, these cards are comprised of 3 pieces of paper glued together, creating a rather intimidatingly thick card weighing in at 36pt (without getting too specific, this works out to 2.5714285 times thicker than the card we briefly mentioned at the beginning).
For all you nature lovers out there, these cards are printed on recycled brown Kraft paper. Eye catching and unique, these cards could be used to promote, for example, a new pharmaceutical product with eco-friendly packaging. Keep in mind the design would need to be planned out carefully as not everything works well with brown. You’ll also find colours come out ‘flatter’ (less vibrant) on this kind of uncoated stock.
There is virtually no limit to what you can do with a custom die-cut business card. These cards go beyond simply using corporate colours and typefaces, they become part of the brand itself.
Our favourite kind of card at the moment. Plastic business cards. These cards will get you noticed. Who would ever throw out a plastic business card!!?? Available in translucent, transparent, frosted and even PVC. Keep the graphics simple for best results. Can also be weaponized by aspiring ninjas.
Metal business cards. Whatever genius was the first to cut out a piece of metal, print his contact info on it, and hand it like it’s the most natural thing in the world deserves some kind of award – made of metal of course.
What’s more amazing than metal? Beef jerky, of course. That’s right – edible business cards. Probably not the most practical of an idea but we wanted to include this “card” (let’s be honest, it’s literally a piece of meat) as a reminder that sometimes the point of marketing is to simply get people talking.
Heat sensitive business cards. That this is actually interesting is proof business cards have the power to get you noticed.
The Cardapult. That’s right – it’s a business card AND medieval weapon. Something so versatile and deadly deserves honorable mention here.