Fifth and Missing is an IQVIA-Certified Partner for OCE Personal and OCE Email Solutions

As an award-winning IQVIA agency
partner, we help pharmaceutical
and healthcare companies create
high-performing content for
OCE Personal and Email. Our team has delivered hundreds of closed loop marketing (CLM) modules and email deployments, each crafted to be visually engaging, fully compliant, and practical for field use.

We go beyond the technical specs. With deep experience in how OCE is used by Sales Reps, Medical Science Liaisons (MSLs), and Key Account Managers (KAMs), we build assets that function seamlessly in real-world settings. From campaign launches to long-term ecosystem support, we make deployment smooth for both internal teams and field users.

IQVIA OCE Content That Performs

Our OCE expertise covers the full range of content creation and integration, including:

  • OCE Personal modules designed for intuitive navigation and effective storytelling
  • Field Email assets aligned with brand voice and compliance standards
  • Reusable content frameworks that support modular builds across markets
  • Messaging strategies connected to your CRM and marketing workflows
  • Collaborative MLR support to reduce review friction and speed up approvals
Whether you’re building a new OCE program or scaling an existing one, we deliver field-ready assets that connect, convert, and comply.

Key takeaways
  • The only agency in Canada certified on both OCE Personal & OCE Email
  • Winner of inaugural IQVIA Agency of the Year
  • In-house design & development
  • 5+ years of OCE experience
Contact us today to discuss your web project studio@fifthandmissing.com
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Winner of IQVIA's Marketing Agency Partner of the Year
What We Deliver

We don’t just make OCE-ready content. We make content that actually works. Every asset is crafted with clarity, usability, and consistency in mind, so your field teams can focus on meaningful interactions instead of struggling with clunky content. Below are some of the core ways we support IQVIA OCE Personal and Email deployments, from day-to-day content builds to complex, multi-channel ecosystems.

IQVIA Certified OCE Development
We design and build content specifically for the IQVIA Orchestrated Customer Engagement (OCE) ecosystem. From sales aids to field emails, every asset is created to align with IQVIA’s technical and compliance requirements.
Certified delivery. No workarounds. Just smart, seamless execution.
Migration Without the Mayhem
Switching to OCE? We help teams move existing content into IQVIA’s environment with minimal disruption — adapting design, structure, and functionality for full compatibility.
No lost work. No duplicated effort. Just forward momentum.
Built for CLM
Whether it’s a first-time detail aid or a multi-sequence CLM journey, we build with engagement in mind. Our content integrates directly into IQVIA’s Closed Loop Marketing workflows — clean, fast, and flexible.
Structured for insights. Designed for action.
Data-Driven, But Human First
OCE is built on orchestration. So are we. We map every piece of content to actual user behaviour and field needs, building with context, not guesswork.
The right message, at the right time, in the right place.
Multi-channel, Made Easy
We create eDetailing assets, approved emails, banners, and remote presentations that all speak the same visual and strategic language — across the full OCE suite.
Keeping the story consistent, no matter the channel.
How We Work

Every project starts with clarity. We begin by aligning with your objectives, timelines, and IQVIA requirements, then build from there. Our process is collaborative but efficient, designed to reduce back-and-forth while ensuring every asset is accurate, approved, and ready to deploy.

We’ll guide your team through format specs, compliance checks, and platform considerations, without the jargon. You’ll know what to expect, when to expect it, and who’s handling what.

No long timelines. No bloated decks. Just focused, expert delivery.

Ready to get started? Email studio@fifthandmissing.com

Trusted by Global Brands

We have earned the trust of some of the world’s leading healthcare brands - on time, on spec, and without unnecessary complexity.

Our clients come to us for fast-turn assets, full campaign development, and everything in between. What they stay for is our consistency, our creative standards, and the way we make the entire process feel manageable.

We understand the pressure that modern companies face: compressed schedules, multi-market demands, regulatory hurdles, and the constant push to do more with less. That’s why our workflow is built to support you—not add friction. We keep communication tight, project handovers clean, and our role crystal clear.

Whether you’re launching a product, updating a sales tool, or localizing content for regional teams, we deliver what’s needed—quickly, quietly, and without compromise.

Our team has designed and delivered more than 100 IQVIA OCE Personal presentations and field emails across diverse markets, therapeutic areas, and sales models. From strategic input to campaign buildout, we bring deep experience to every engagement—ensuring that each CLM asset is cleanly executed, rigorously tested, and deployment-ready.

We work directly with brand and marketing teams to deliver content that meets IQVIA’s compliance standards and is built to perform. Our in-house team handles everything—from strategy to deployment—ensuring tight execution and minimal dependencies. Whether it's launching a new product or refining a mature campaign, we focus on impact. Whether you need guidance on technical requirements, help adapting global content for local teams, or just a partner who knows what “IQVIA-ready” really means, we’re here to help.

Let’s plan your next OCE project.