Branding & Brand Identity Design
Branding that makes your business the obvious choice.
Strong branding is how a business gets remembered, trusted, and chosen. As a full-service branding agency, we design the brand identities businesses are built on — logo design, colour, typography, messaging, and a brand guideline book — then carry them across every touchpoint. From a logo and packaging to your website design, we make sure your brand looks professional and consistent wherever it shows up.
5-Star Google Ratings based on 21 Verified Client Reviews for Branding & Design
Branding that goes well beyond a logo.
A logo is one piece. A brand identity is the whole system that makes your business recognizable and trusted, then keeps it consistent across your website, print, packaging, and social media. We can start with a single logo or build the full brand.
Talk to us about your brand →
Logo & visual identity Logo design and variations, colour palettes,
typography, and a visual system that looks intentional everywhere it appears, from a favicon to a storefront sign.
Brand strategy & messaging
Positioning, naming, tagline, and brand voice so your audience understands what you do and why you're the
right choice before they read a single line of marketing.
Brand guidelines & collateral
A brand guideline book plus the pieces you use every day: business cards,
brochures and print, packaging, signage, and branded apparel.
Brand-driven website design
We carry your identity straight into a website design build or an
ecommerce store, so your brand looks the same everywhere customers find you.
A brand should hold together across every touchpoint.
The best branding doesn't live in one logo file. It gives your business a visual language that carries across your website, packaging, signage, sales materials, social graphics, and print — all from the same creative foundation.
That consistency makes the brand easier for your team to use, easier for customers to recognize, and easier to grow into web design, ecommerce, social media, and print as your business grows.
View our design portfolio →We follow a clear branding process that keeps the work grounded and the brand consistent.
Good branding is a decision about how your business wants to be understood, made visible and repeatable. We keep the process structured enough to stay on track and flexible enough to adapt as the brand takes shape. Either way, you always know where things stand.
Discovery & Brand Strategy
Understanding your business, audience, and how you want to be perceived. This sets the positioning and direction before any design starts.
Identity & Logo Design
Logo, colour palette, and typography designed as one system, and tested against the real ways people will see your brand, not just a mockup.
Brand System & Guidelines
We document the brand in a guideline book, so logos, colours, and type stay consistent across every application and supplier.
Rollout & Launch
We apply the brand across your website, print, packaging, and signage, then hand over clean, organized files you can keep using.
A full brand overhaul for the Prince Edward County Skating Club.
The club needed a brand as polished as the athletes wearing it. We led a complete brand overhaul: a new logo built around a custom skate-blade mark, a confident palette of forest green, cream, coral, and mustard, and a type system that reads clearly from a crest on a jacket to a banner at a competition. To keep it consistent everywhere, we produced a brand guideline book covering the primary logo, reversed and one-colour variations, a compact "PEC" monogram, colour values, and usage rules.
A distinctive skate-blade mark with a flexible system that works at any size, from a chest crest to a competition banner.
A guideline book so coaches, parents, and suppliers apply the brand the same way every time.
Embroidered apparel, headwear, and equipment bags — one consistent brand the whole club is proud to wear.
Strategy, logo, guidelines, and rollout working together.
Our branding work covers everything a business uses to look consistent and credible. Whether you need a brand from scratch, a rebrand, or a single logo, the same foundation carries through to your website, packaging, and print so nothing feels disconnected. Explore more in our portfolio.
5-Star Google Ratings based on 21 Client Reviews for Branding & Design
Common questions
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system around it — logo variations, colour palette, typography, imagery, and the rules that keep everything consistent across web, print, signage, and apparel. We design the whole system, not just the logo.
How much does branding cost?
Branding cost depends on scope. A standalone logo is different from a full brand identity with strategy, colour, typography, and a brand guideline book. We start by understanding what your business needs, then recommend a practical path and a clear estimate.
How long does a branding project take?
Most brand identity projects take four to eight weeks, depending on scope, the number of applications, and feedback turnaround. We'll give you a realistic timeline before the project starts.
Do you provide brand guidelines?
Yes. We deliver a brand guideline book covering primary and secondary logos, colour values, typography, spacing, and usage rules so anyone applying your brand keeps it consistent.
Can you rebrand or refresh an existing brand?
Yes. A rebrand doesn't always mean starting from scratch. We can modernize what's working, fix what isn't, and build a consistent system around it.
Do you design the website to match the new brand?
Yes. Branding and website design are connected. We carry your new identity straight into a website design and development build so your brand looks the same everywhere customers find you.
Branding That Grows With You.
Clients come to us for a logo and stay with us for professional website design, print and packaging, and ongoing creative work. We keep your brand simple, consistent, and easy to manage as your business evolves.
+1.705.726.0990 or
info@fifthandmissing.com