Ecommerce design & development

Storefronts that sell.
Experiences that convert.


Ecommerce website design, online store, secure payments, analytics, and mobile shopping

We design, build, and support ecommerce platforms that help businesses sell online without the headaches. Whether you need a custom storefront, an Amazon presence, or a flexible online catalog, we build digital shopping experiences that feel reliable and clear, often as part of a broader website design plan supported by real-world project experience. For stores that need stronger visibility, our SEO services can support product content, landing pages, analytics, and paid search.

Email us today if you'd like to discuss ecommerce options
info@fifthandmissing.com
Shopify WooCommerce Amazon Stripe PayPal ecommerce integration
Ecommerce website design, online store, secure payments, analytics, and mobile shopping
Ecommerce Websites - Design, Build and Management

What ecommerce businesses are up against.

Running an ecommerce business comes with real challenges. Customer expectations are high. Competition is constant. And small issues in navigation, checkout, or performance can quickly add friction, especially when not supported by a well-structured website foundation. Here are a few common realities we see across ecommerce projects, and why thoughtful design and structure matter.

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Cart Abandonment

A significant number of shoppers add products to their cart but never complete checkout. This often comes down to unclear steps, unexpected friction, or a buying experience that feels harder than it should.

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Return Rates

Returns cost retailers billions every year. A large part of that comes down to unclear product information and mismatched expectations. Clear product pages, accurate sizing, and honest visuals help customers understand what they are buying before checkout.

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Desktop Conversion

Mobile is where many customers browse. But desktop still drives higher-value purchases. People tend to complete more considered transactions on larger screens. This is why desktop experience still matters when it comes time to buy.

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Market Maturity

With more than 70 percent of Canadians shopping online, ecommerce is no longer local. Customers compare experiences across many stores, often unconsciously. They expect things to feel familiar, reliable, and easy to use regardless of where they buy.

Sources: Statistics Canada – Retail E-Commerce Sales / U.S. Census Bureau – Quarterly Retail E-Commerce Reports / Baymard Institute – Cart Abandonment Research / eMarketer – U.S. and Canada E-Commerce Forecasts / Checkout.com – Canada E-Commerce Trends / Shopify – Global E-Commerce Statistics / Reuters – U.S. Retail and E-Commerce Coverage
How we approach ecommerce

Built for clarity and real-world use.

Ecommerce isn’t just a checkout button; it is a business tool. We build platforms that work for both your customers and your team, focusing on:

  • Straightforward navigation and product presentation
  • Checkout flows that are actually easy to use
  • Consistent brand experience across mobile & desktop

Online stores are not static. We build ecommerce sites for the long term. So updates, new products, and tweaks stay smooth as your business grows. The goal is a storefront that is practical to manage, flexible as needs change, and reliable day to day.

Scroll down to view storefronts we’ve recently launched ↓
Capabilities

Popular Ecommerce platforms we have experience with

We combine thoughtful design with solid, dependable development. We draw on more than 20 years of digital experience to deliver solutions built around your business.

Shopify

Shopify & Plus

We design custom Shopify stores tailored to your products and brand. We move past off-the-shelf templates to create storefronts that feel considered and easy to use.

  • Custom Theme Dev
  • App Integration
  • Migration Services
  • Speed Optimization
Get Shopify Estimate
WordPress

WordPress & WooCommerce

We build flexible WooCommerce stores for businesses that need more control over structure, content, and product complexity, without sacrificing usability.

  • Custom Woo Builds
  • Payment Gateways
  • Security Hardening
  • Wholesale Portals
Get Custom Estimate
Amazon Storefront

Amazon Marketplaces

We design Amazon listings and Brand Stores that are clear, consistent, and aligned with your wider brand, helping products stand out in a crowded marketplace.

  • A+ Content Design
  • Storefront Build
  • FBA Strategy
  • Listing SEO
Optimize Listings
Want to see how these builds perform in real-world scenarios? Explore more in our portfolio.
Antech Academy / Shopify Case Study

When a theme install isn't enough.

Read the full case study →

For the Antech Academy of Veterinary Imaging website, we built a completely custom Shopify theme from the ground up. No Shopify Dawn theme, no purchased template, no page builder.

The Academy doesn't sell products in the usual sense. It sells seats at veterinary events on specific dates, with prerequisites and CE credits attached. Each course date was set up as its own Shopify product, extended with custom metafields for dates, venue, and credits, with locations built as metaobjects. On top of that, we wrote a filterable course finder, a registration form with conditional validation, and a private Shopify app that creates the customer record and draft order directly in the admin.

The Academy handles its own weekly updates in Shopify, including new courses, pricing, instructor bios, orders, and registrations, without relying on a developer.

The Academy handles all of its week-to-week updates — new sessions, pricing, instructor bios — in Shopify, without a developer. If you'd like the longer version of that process, we broke it down step by step in how a custom Shopify store gets built from scratch.

Frequently Asked Questions

Common questions

Do you build Shopify stores?

Yes. We design and build Shopify storefronts, product pages, landing pages, and supporting content for businesses that need a clear and professional ecommerce presence.

Can you help improve an existing online store?

Yes. We can review product pages, checkout flow, navigation, visuals, and content to reduce friction and make the store easier for customers to use.

Do you work with Amazon storefronts and ecommerce assets?

Yes. We support ecommerce brands with Amazon storefront design, product visuals, campaign graphics, and related digital assets.

How much does an ecommerce website cost?

It depends on the platform, number of products, integrations, and how much custom work is involved. A straightforward Shopify build looks very different from a custom WooCommerce store with wholesale pricing and third-party logistics. The best starting point is to have a conversation about what the store needs to do.

Do you migrate existing stores to a new platform?

Yes. We can migrate products, content, customer data, and order history from one platform to another with minimal disruption to your existing business.

Do you offer ongoing ecommerce support after launch?

Yes. We support stores with product updates, landing pages, performance improvements, SEO, analytics, and technical maintenance after launch.